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SEO success is a hard-won victory. Achieving top-page rankings on Google or Bing for your selected keywords is commendable. However, does it translate to guaranteed customer inquiries? Should you still invest in Google, Facebook, or Instagram advertising?
Regrettably, the answer is often yes. A high search ranking is only effective if your target audience uses those specific keywords. What if they are unfamiliar with your product, employ alternative search phrases, or lack of brand recall?
Think of Google Display, Facebook, or Instagram ads as awareness builders. They remind people you're out there, remind leads they have unresolved issues, and remind potential customers they were considering your product.
It's not about immediate sales. It's about staying top-of-mind, keeping them in your pipeline.
If you're looking for help creating ads to promote your new website or landing page, we can assist. Get in touch to learn more.
Posted in SEO